The Philippine Junior Marketing Association (PJMA) held its highly anticipated 38th General Assembly on March 1, 2025, at the DLSU-CSB, Arg Theater. With the theme Powering Retention Edge, the event focused on the importance of customer retention and the role of future marketers in fostering brand loyalty and meaningful connections.
A Grand Kickoff
Hosted by Simon Tan and Sophia Buenaventura, the event officially began with the pinning ceremony for the 38th national executive board, recognizing the new officers from various member universities. The 37th board of regional directors was also honored in a similar pinning ceremony, marking a seamless transition of leadership within PJMA.
Insights from Industry Leaders
A stellar lineup of keynote speakers shared their expertise on customer retention and brand-building strategies:
Germaine A. Reyes, CEO and President of Synergy Market Research + Strategic Consultancy, emphasized the need to “Build relationships that last. Don’t just sell—build community and trust to effectively share value.”
James Dala, Digital Marketing Manager of Pivot North Consulting Group, stressed the importance of personal branding, noting that “reinforce your identity—your personality is essential when representing your brand.”
Buji Babiera, Content Creator, Storyteller, and Mobility Advocate, highlighted the power of niche marketing, stating that “niche marketing transforms a one-time promotion into a big-time opportunity. Brands truly see the magic when they target the right audience.”
Irene T. Naquila, PJMA’s Vice President for Membership and Project Head, encapsulated the event’s essence by saying, “In an increasingly competitive marketplace, retaining customers is not only about satisfaction but about building loyalty, trust, and meaningful connections that drive sustainable growth.”
Adding energy and fun to the event, DFCampany from the Dr. Filemon Aguilar Memorial College of Las Piñas took the stage with their performance, remixing different P-pop songs to keep the crowd engaged.
As one of the exclusive corporate partners, Blogapalooza set up an interactive booth, giving students a glimpse into the world of influencer marketing. Attendees explored potential collaboration and internship opportunities, gaining insight into how digital marketing and influencer partnerships shape today’s business landscape.
The 38th General Assembly of PJMA was a resounding success, equipping future marketers with strategies and cultivating industry connections. With engaging discussions, valuable insights, and interactive booths, the event truly powered up the next generation of marketing professionals!
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