In this fast-paced digital world, we often lose one very important aspect of marketing - catered communication. While automated messaging may accelerate transactions between buyers and sellers, nothing beats person-to-person interaction. Conversational Commerce or C-Commerce marries these two ideas through instant response between the seller and the potential buyer.
Trust is an essential factor in converting potential consumers to loyal customers. The ability to respond to messages instantly and have real-time conversations with an actual human being builds that relationship. The consumer can ask specific questions about the product before purchasing and expect a response from the store without the need to fill up forms or open their mail. The presence of human connection reduces any friction between wanting a product and receiving it though pick-up or delivery.
C-Commerce would greatly benefit people who are intimidated by online shopping. Shopping online can be daunting, especially for those who plan on purchasing online for the first time. Having someone on the other side of the conversation to guide you through the process solidifies consumer trust. This shows the customer that you care about them and would go above and beyond when it comes to service. C-Commerce also encourages sharing valued opinions about the product and recommendations on making the most out of the product they are eyeing.
Shopping when you want, anywhere you want does not mean it stays purely transactional. Form bonds that last with a beating heart in the business. Communication and conversations are the best way to build connections and customer trust.
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