Blogapalooza, the Philippines' premier influencer marketing company, took a stand for hope and unity through a meaningful campaign benefiting children with critical illnesses. In collaboration with Project Headshot Clinic and Make-A-Wish Philippines, the event brought together creators, influencers, and advocates for a cause that aims to grant the wishes of children facing critical health challenges.
“This initiative is about more than just bringing people together; it’s about showing these children that they are not alone in their battles,” said Ace Gapuz, CEO of Blogapalooza. “By partnering with influencers and creators, we’re using the power of digital platforms to amplify a message of hope and resilience.”
With the theme centered around the Japanese legend of folding 1,000 origami cranes—symbolizing strength and solidarity—the event was held during Childhood Cancer Awareness Month. Every photo taken during the event symbolized a crane, with proceeds going directly to Make-A-Wish Philippines, an organization dedicated to fulfilling the wishes of children battling serious conditions, including cancer.
While Project Headshot Clinic, spearheaded by conceptual photographer Niccolo Cosme, played a key role in providing the visual element of the campaign, Blogapalooza ensured that influencers and creators rallied behind the cause to maximize its reach. “It’s inspiring to witness influencers leverage their platforms for something that truly matters. We’re proud to have united them for this advocacy,” Gapuz added.
Cosme, who is known for turning headshots into advocacy movements, said, “Through this collaboration, we were able to create a visual representation of the hope we all have for these children. Every headshot taken reflects that shared hope and support.”
Chal Maling
Rozel Basilio
Ezra Mane
The event saw participation from key influencers, including Blogapalooza BX talents such as Chal Maling, Rozel Basilio, Ezra Mane, and Chef Gelo Guison, alongside well-known figures like Macoy Dubs, Alec Cuenca, Jako de Leon, and Diana Meneses.
“We are grateful to our partners and sponsors like Korea Garden PH and Aperture Philippines for helping us bring this advocacy to life,” Gapuz said.
As Blogapalooza continues to champion meaningful campaigns, Gapuz emphasized, “This is just one of many steps we’re taking to use our influence for positive change. We’ll continue to bring people together, share their stories, and offer hope to those who need it most.”
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