We’re 4 months into 2016, we’ve probably gotten the hang of writing 6 instead of 5 and falling back into our daily routines. We bid a sad farewell to late mornings and the smell of leftover ham for breakfast, and hello to the sound of alarm clocks at 6 am and the smell of coffee.
While the new year brings out the never ending new year, new me captions, it also signals a shift in media trends. 2015 saw the boom of wearable technology, ranging from smart watches to virtual assistants, mobile-ready everything, and even the evolution towards native advertising. What exactly should we be looking out for?
- Augmented and virtual reality
Technology has made it possible to experience augmented reality, a combination of devices, similar to the discontinued Google Glass, and existing reality in order to create an enhanced experience. The dioramas at the Ayala Museum incorporate this technology, which is available for rent, for an interesting history lesson. This however is not to be interchanged with virtual reality, which creates a whole new world for the user, as seen on applications which make use of I Am Cardboard, for example, patented by Google, or the Oculus Rift. Both “realities” may serve as avenues for improved advertisements, as well as platforms for better consumer interaction.
- More utilised videos
Videos will be a well-utilised medium with a shift from Youtube to Facebook, possibly even Twitter, since brands are posting more native videos on their pages rather than on their channels. Native refers to content that is uploaded directly on the site, as opposed to links being “shared.” The rise of Facebook videos alongside the website’s change in algorithm to boost up relevant content enables brands to reach their target market directly when they need it. Twitter also rolled out their native video feature on their iOS and Android application which lets users shoot and edit clips not more than 30 seconds on the application itself. The availability of videos directly on one’s feed influences the user to stay there and watch it rather than “leave” and be redirected to another site. Content is the in-thing now, and relevance is key. This may also serve as an explanation why food videos pop up around lunch.
- The rise of streaming services
The introduction of streaming services like Periscope or our new best friend, Netflix, in the Philippine context marks the unsurprising decline of TV as opposed to digital video in terms of accessing content. Instant access with just a touch of a button, you choosing when to go on a break, and with only your internet speed as your enemy makes live streaming a priority to users, which businesses can take advantage of since they’ve already got your eyes and ears.
What trends are you looking out for this 2016? Tell us over at @blogapalooza!