Media Trends to Watch Out for in 2016


We’re 4 months into 2016, we’ve probably gotten the hang of writing 6 instead of 5 and falling back into our daily routines. We bid a sad farewell to late mornings and the smell of leftover ham for breakfast, and hello to the sound of alarm clocks at 6 am and the smell of coffee.

While the new year brings out the never ending new year, new me captions, it also signals a shift in media trends. 2015 saw the boom of wearable technology, ranging from smart watches to virtual assistants, mobile-ready everything, and even the evolution towards native advertising. What exactly should we be looking out for?


  1. Augmented and virtual reality

Technology has made it possible to experience augmented reality, a combination of devices, similar to the discontinued Google Glass, and existing reality in order to create an enhanced experience. The dioramas at the Ayala Museum incorporate this technology, which is available for rent, for an interesting history lesson. This however is not to be interchanged with virtual reality, which creates a whole new world for the user, as seen on applications which make use of I Am Cardboard, for example, patented by Google, or the Oculus Rift. Both “realities” may serve as avenues for improved advertisements, as well as platforms for better consumer interaction.


  1. More utilised videos

Videos will be a well-utilised medium with a shift from Youtube to Facebook, possibly even Twitter, since brands are posting more native videos on their pages rather than on their channels. Native refers to content that is uploaded directly on the site, as opposed to links being “shared.” The rise of Facebook videos alongside the website’s change in algorithm to boost up relevant content enables brands to reach their target market directly when they need it. Twitter also rolled out their native video feature on their iOS and Android application which lets users shoot and edit clips not more than 30 seconds on the application itself. The availability of videos directly on one’s feed influences the user to stay there and watch it rather than “leave” and be redirected to another site. Content is the in-thing now, and relevance is key. This may also serve as an explanation why food videos pop up around lunch.


  1. The rise of streaming services

The introduction of streaming services like Periscope or our new best friend, Netflix, in the Philippine context marks the unsurprising decline of TV as opposed to digital video in terms of accessing content. Instant access with just a touch of a button, you choosing when to go on a break, and with only your internet speed as your enemy makes live streaming a priority to users, which businesses can take advantage of since they’ve already got your eyes and ears.


What trends are you looking out for this 2016? Tell us over at @blogapalooza!




Final Bloggers List for Blogapalooza 2015

Blogapalooza is finally here and we are at 700 Blog sign-ups! See you all at tomorrow at One Esplanade!

blogapalooza poster w sponsors

Below are the participating blogs:

Blogapalooza 2015 Partner Brands

Blogapalooza is happening this Sunday! Our loyal sponsors are back and new ones have joined the fun!

It’s Blogapalooza’s 4th year and it is still the Biggest B2B (Business to Blogger) event where businesses can meet bloggers and online influencers who can promote their companies, services, brands and products!

This year, at One Esplanade, Businesses can showcase the biggest and latest products and services they have.

blogapalooza poster w sponsors


Below are some of the big brands joining us for this year’s Blogapalooza:


OE logo

Official Venue Partner



bambu jpeg

foodpanda jpg

sosro jpeg

RM logo v0.0



tj jpeg


emporia_logo_blue - 07222015

Grand Videoke


LD Systems





Ace Hotel

Ace Water Spa




curves jpeg

logo [Converted]


flawless logo jpeg

ginahawa jpg


hanselpremium_logo (hi-res)

sogo jpg


Logo_Ipanema (Red)

jb jpg


LE Logo Clean 2015 March

Lloop (2)

logo MLC

AVP-MB-logo (1)





Regroe Logo

rider jpg

Snipe Logo on White

The Diff_Main Red

tb jpg


Zaxy Logo

zeenoh logo

The Blogapalooza Stage is set for these Special Guests

Blogapalooza is not just an event but a platform where bloggers and online influencers can exchange information on how to improve their crafts. This Sunday at One Esplanade, the Blogapalooza stage welcomes Blogger Valerie Tan, Kian Kazemi and Mario Domingo to share some tricks, trends and thoughts on the ever changing landscape of the digital world.



unnamed (2)

Blogapalooza, in partnership with Project Headshot Clinic have launched a Digital Campaign called #ResponsibleMedia and at the event, RJ Ledesma, Paulyne Lazaro-Fermin and Mannix Pabalan will take center stage for a panel discussion led by Sam Oh

unnamed (3)

Our Friends from Comedy Cartel will also join the stage!

unnamed (4)

We got more surprises in store for you on Sunday! See you there!

More than 600 Bloggers have signed up for Blogapalooza

Blogapalooza is happening on Sunday! Here are the Blogs that signed up!

Last call for Bloggers who wants to join, registeration is open until saturday! Head on over to to sign-up!

unnamed (1)


unnamed (1)

Blogapalooza is for #ResponsibleMedia

The command of media in the Philippines is incontestable. The role of media as influencers of public opinion and judgment is something that we all acknowledge.

blogapalooza badge

With the many challenging issues that society faces every day, each individual can be an instrument of change. Every person has the power to make things trend and be discussed to a greater extent – this includes important matters of concern to public interest. A little push from celebrities and influencers, however, enables an issue to take flight easier and more effectively. Celebrities and influencers hold so much power to change the mindsets of people. This power entails the social responsibility of being agents of change and putting to good use the power to influence. In addition to this, Filipinos are one of the most active users of social media; possibly one of the top creators and consumers of social media content.

Vince Golangco

With this, Blogapalooza, in partnership with Project Headshot Clinic, aims to initiate an online campaign called #ResponsibleMedia, a social media advocacy movement designed to promote a smarter and wiser media landscape, where important issues are encouraged to be discussed openly and objectively, and to a greater extent. The objective of this movement is to open discussions about imperative issues involving the interest of the general Filipino public, examples of which are the 2016 National Elections, climate change, Lumad killings, FIBA, state of Philippine Cinema, Manila transportation system, etc. The vision is for consumers and creators of content to talk about the country’s most pressing and most relevant issues in a richer and more profound manner, enabling the emergence of a wiser and smarter public that cares and is knowledgeable about the significant forces that drive the country’s swings and sways.

Niccolo Cosme Ace Gapuz

#ResponsibleMedia, however, still aims to make it personal for all its ambassadors and advocates. We aim for the ambassadors to share news and create content relevant to them in their own respective fields – be it in fashion, beauty, sports, showbiz, music, art, travel, food, technology, and other subjects closer to their hearts, even personal relationships or personal experiences. Ambassadors can create and share content that is relevant in their field of interest, keeping the integrity of the social media advocacy. The goal is to keep the content angled in such a way that media as a catalyst for change is highlighted.

Sky Gavin

The pen (or in the age of technology and connectivity, social media) is, and will always be, mightier than the sword. We want to be seen as “issue champions” – instrumental to how the public perceives issues. We want to pave the way for a Filipino populace that is well-informed and keeps an eye on matters of concern.

Francis Simisim

The hashtag for this movement is #ResponsibleMedia. Responsible media is objective and not askew, allowing for different perspectives to be represented. It is proactive and responsive to the call for relevance and integrity of content. It promotes love for country, care for countrymen, trustworthiness in creation and sharing of content, and ethical media practice.

Angel Jones Apple David

Carla Lizardo Christian Mark Jacobs

Floi Wycoco Francis Libiran

Hessa Isabelle James Deakin

Joyen Santos Justin Quirino

Karen Bordador Kay Arias

Kian Kazemi Luane De Lima

Nat Manilag Nichole Austria

Nikko Ramos Rebecca Lee

Richie Zamora Rikiflo

RJ Ledesma Rodel Flordeliz

Sam Beltran Star Sabroso

Tim Tayag Valerie Tan

Victor Harry


Participating Bloggers for Blogapalooza 2015 on October 25

unnamed (1)

Less than 2 weeks before Blogapalooza! It is happening on October 25 at One Esplanade from 10am to 9pm! If you haven’t registered yet, you still have a chance!

Here are the updated list of Participating Bloggers!

Don’t forget to post the badge on your blogs so your readers can participate too!

blogapalooza badge

500 Bloggers are participating for Blogapalooza 2015

It’s exactly 25 days before Blogapalooza! Have you signed up yet? Registration is still open here!

Below are the participating blogs for Blogapalooza on October 25 at One Esplanade!

We will be updating this list and we will be sending out reminders and blogger badges in the next few weeks, don’t forget to tell your friends!



400 Bloggers signed-up for Blogapalooza!

Blogapalooza is less than 2 months away and we’re up to 400 Bloggers!

Blogapalooza is the biggest Business to Blogger Network and Marketing event that aims to bring brands closer to bloggers and online influencers.


We will be updating the list in the coming weeks, ask your Blogger friends to sign up! Registration is still open!